Anchor Text refers to the hyperlinked words you click on that tell search engines what the page is about. Used wisely, anchor text boosts your search engine rankings and helps search engines discover new content on your website.
Backward Link is a hyperlink from another website or webpage to yours. The number of backlinks is an indication of the popularity or importance of your website.
Hyperlink is an element in an electronic document that links to another place in the same document or to an entirely different document.
Keyword/Key Term is a word or phrase submitted to a search engine that is also contained in HTML coding, matching results when returning a SERP in response to a user query.
Keyword Density is the ratio (percentage) that a keyword appears within the total number of indexable words within a web page. Suggested density is between 2-3%.
Keyword Prominence refers to how prominent keywords are within a release. Place important keywords at, or near, the start of the document, sentence, title or meta tag.
Landing Page is the page on a website where someone arrives after clicking on a hyperlink.
Long Tail generally refers to longer, lesser-used search terms used to find you that make up the bulk of the searches.
Meta Tag is the code placed in the HTML head of a web page not visible to browsers that describes/summarizes the contents of a web page. Some search engines use information provided in meta tags to index pages by subject and on search engine results pages.
SEO, or search engine optimization, is the process of optimizing a website, web page or press release to increase its visibility within search engine results.
SERP, or a search engine results page, is the listing of web pages returned by a search engine such as Google or Yahoo! in response to a keyword query.
Title Tag is an important HTML tag displayed at the top of the browser window that search engines use to determine the subject of an HTML page.
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